Record 1,751 participants on St. Kitts Promotional Day
London, UK 9 May 2014: A record 1,751 commuters took part in St. Kitts and British Airways biggest ever ticket giveaway at London’s Victoria Station on Thursday 8 May, St. Kitts Day of a four-day promotion supporting British Airways Caribbean Campaign. Hundreds of commuters using the Station had a chance to win a pair of plane tickets to the destination every 15 minutes from 8.00am to 8.00pm by testing their flight skills on a flight simulator. The 1,751 participants were up from last year’s promotion at the London Station, which saw 1,685 commuters enter.
To ensure the challenge was as realistic as possible, commuters were asked to ‘check in’ at an airport-style desk and control a virtual British Airways Boeing 777 aircraft heading to St. Kitts from London (Gatwick) airport, with the most accurate pilot winning a pair of British Airways tickets to the destination. Built specially on the station’s main concourse, the arcade-style flying game awarded 48 pairs of tickets from 8.00am to 8.00pm.
All 48 lucky winners each received a fantastic St. Kitts goody bag to give them their first taste of the island and get them in the mood before they jet off. St. Kitts reps were on hand at Victoria Station throughout the day promoting the destination to commuters.
This fantastic ‘giveaway’ was part of a four-day British Airways Promotion which showcased one Caribbean destination per day, highlighting participating destinations flying from Gatwick airport, reachable from London Victoria in only 30 minutes by train. The St. Kitts British Airways Promotion was seen by over 100 million commuters who transit through Victoria Station every day with further recognition via the main screen at the platform boards.
Minister of Tourism & International Transport, Senator Ricky Skerritt, said, “The promotion has been a tremendous success for St. Kitts as a destination; I was delighted to see the extent of interest, not only in the huge numbers that entered the competition, but also in the way this special day was shared over social media. I understand there were numerous tweets throughout the day. Promotions such as these in partnership with British Airways are important to St. Kitts’ success in the UK market and we look forward to welcoming all 48 winners and their guests in the coming year.”
Colm Lacy, British Airways head of commercial for Gatwick Airport, said, “British Airways was delighted to be working in partnership with The St. Kitts Tourism Authority at the Victoria Station Ticket Giveaway as part of our Caribbean Campaign, offering commuters the opportunity to win a pair of tickets every 15 minutes to St Kitts. It is great to work in partnership with St. Kitts as part of our drive to promote our leisure route network from Gatwick.”
“We currently operate twice weekly to St. Kitts, which proves to be an extremely popular destination for our customers. We are confident that our work with St. Kitts at the giveaway will ensure this route goes from strength to strength” said Lacy.
The St. Kitts Tourism Authority has requested residents and visitors to join in the conversation about this promotion by using #stkitts and #ba2stkitts hashtags.
St. Kitts is currently served twice weekly on Saturday and Tuesday from London Gatwick by British Airways, the first scheduled carrier to provide regular airlift to the island. For winter 2014/2015 effective October 26, the two weekly flights to St. Kitts will be on Wednesday and Saturday.
For more information about St. Kitts, visit the website at The Official St. Kitts Tourism Authority Website | stkittstourism.kn or follow St. Kitts on Facebook, Twitter and/or YouTube.