TDC SIGNALS EVOLUTION WITH LAUNCH OF NEW LOGO AND TAGLINE
As part of the launch of the new corporate identity, St Kitts Nevis Insurance Company Ltd (SNIC) will be renamed TDC Insurance Company Limited, and St Kitts Nevis Finance Company Limited (FINCO) will be renamed TDC Financial Services Company Limited. “These changes better reflect the evolution of the Group and the opportunities that we must seize here at home and regionally,” said Mr Kelly. “Our new look tells our customers that as they interact with the Group, throughout our many businesses, they can always count on our reputation for value, quality and exceptional service
TDC GROUP IS REBRANDING FREQUENTLY ASKED QUESTIONS
What is branding?
Branding is the way an organisation expresses its culture, values and aspirations. It is the use of words and images that show what a company stands for.
Why is TDC implementing a new brand identity?
Our rebranding is a reflection of a new strategic direction. We want to show that we are a modern, multi-faceted group of companies that is evolving to keep pace with our customers’ needs and interests. After more than 40 years with the same brand image, we feel it is time to make a fresh new statement about what we do and who we are.
What does the new branding identity consist of?
What companies have new names?
St Kitts Nevis Insurance Company Ltd (SNIC) will now be known as TDC Insurance Company Limited, and St Kitts Nevis Finance Company Limited (FINCO) will now be known as TDC Financial Services Company Limited.
Why are these company names being changed?
The new names strengthen the association of the companies with the rest of the TDC Group.
When does the new branding go into effect?
Starting February 1st you will see new signs and stationery. New uniforms and store appearances will be seen within upcoming weeks.
Are there new vision and mission statements?
At this time our vision and mission statements remain the same.
We have a new logo, which will be used throughout the Group. TDC’s new logo — a blue oval buttressed by turquoise and orange ears — we also have a new tagline, “Together We Succeed”, which symbolises progress towards shared goals.
Are there new vision and mission statements?
At this time our vision and mission statements remain the same.
We have a new logo, which will be used throughout the Group. TDC’s new logo — a blue oval buttressed by turquoise and orange ears — we also have a new tagline, “Together We Succeed”, which symbolises progress towards shared goals.
Is this rebranding just about new logos and a new tagline?
Not at all. This is about creating a platform for the TDC Group to show its modernity, accessibility and utility to our customers and to seize new opportunities ahead. We have considered the many ways in which our customers interact with us and we want to show that there is a strong heritage that drives all our operations.
Have contact information or locations changed?
Not all. TDC Insurance Company Limited (formerly SNIC), and TDC Financial Services Company Limited (formerly FINCO) are relocated to West Independence Square Street and The Circus respectively. The website will be changed to www.tdcgroupltd.com, and email addresses will now be @tdcgroupltd.com. All telephone numbers will remain the same.
Are you restructuring or announcing any other operational changes?
No we are not.
Do I have to take any action?
No you don’t. All information, contracts, policies etc. will be retained.
History of SNIC (St. Kitts Nevis Insurance Company Limited)
Prior to 1987, TDC serviced two (2) agency operations – a life operation for Traveller’s Life and a general operation for Insurance of America (INA). Around the beginning of 1987, both agencies indicated that they were no longer going to continue their operations in the Eastern Caribbean region. As a result the Government at that time encouraged TDC to establish its own local operations and about six (6) months later SNIC opened its doors.
SNIC commenced its operations in July 1987 with a very modest portfolio and staff count of four (4) under the management of Mr. Austin DaSilva until December 2000. Mr. DaSilva was succeeded by Mrs. Nesta Seaton-Clarke who managed the operation until September 2008 and the operations have been under the management of Mr. Carl Thompson from 2008 to present.
SNIC staff compliment today stands at 30 persons covering Property, Automobile, Marine and Travel insurance.
Reinsurance and A.M. Best Rating Agency:
Our reinsurance panel comprises a number of international reinsurers including Lloyds Syndicates, all of whom satisfy our minimum requirement of an A- Rating from A.M. Best Rating Agency. As part of our on-going development strategy, we have commenced the process of securing a rating from A.M. Best which is seen as the worldwide standard within the insurance industry.
Regional Expansion:
SNIC has been a household name for many years and we have had a great deal of success, but we operate in an infinite market. Additionally, the impending changes in regional insurance legislation has opened up the door of opportunity for us to expand within the Eastern Caribbean region replicating our success in other territories. This has prompted our decision to change the name from SNIC (St. Kitts Nevis Insurance Company Limited) to TDC Insurance Company Limited creating stronger synergy with our parent brand TDC Group and enabling us to better position ourselves regionally.
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With over two decades of experience, our professional team is skilled and eager to serve you. So whether it be financing for land, house, vehicle, vacation, appliances, computers, and furniture purchases, or saving towards a life goal we are where you need to begin. The TDC Financial Services Company Ltd, where money is made easy!