Gros Islet, St Lucia. 17 January 2018
The Hero Caribbean Premier League (CPL) total economic impact for 2018 has shown a 34% increase on last year. A total economic impact for the seven countries where the tournament had matches in 2018 was US$127,355,010, the first time that the tournament has had a positive economic impact in excess of US$100million.
This figure has been arrived at using organiser spend, visitor spend and media value and was calculated for Hero CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure the Hero CPL employed 1,942 local personnel across all seven tournament locations and filled 37,037 hotel rooms during the 2018 event. The amount of money that was spent by visitors for Hero CPL rose again in 2018, reaching a total of US$24,735,209.
The value for the seven tournament locations in terms of media exposure was US$46,869,599, more than double the media value the tournament achieved in 2017, this increase was in part due to the new broadcast deals with Star Sports in India and Sky Sports in the UK.
Speaking about the report from SMG Insight the Hero CPL Chief Executive Officer, Damien O’Donohoe, said: “We set out to continue to have a positive impact on the Caribbean as one of our goals for the 2018 tournament and to see a 34% increase from last year is fantastic news for both Hero CPL and the region. The tournament has shown amazing growth over the last six years and is now a mainstay of the cricket calendar and a great way to showcase what the Caribbean has to offer. We plan for that to continue.”